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Writer's pictureLyndal Bailey

UX is more than a catchy acronym to us!

User Experience (UX), the cornerstone of product design and usability, plays an integral role in shaping the success of any digital solution. It's not merely about creating a pretty interface; it's about crafting an experience that resonates with users on multiple levels. UX encompasses the way users interact with your product, their perceptions of its value, the ease with which they navigate it, and the overall efficiency it offers.


We hold UX in the highest regard, considering it on par with the importance of our compatibility algorithms. Why, you might ask? Because for us, a seamless user experience is not just a nice-to-have; it's a non-negotiable aspect of our mission. If a user encounters any difficulty in locating their bicycle or struggles to interpret the results, we consider it a failure on our part.


Currently, we are passionately devising the best possible method for bike selection within our platform. Our goal is to simplify the process to the utmost degree. To achieve this, we are implementing a brand filtering feature, which will allow users to effortlessly type in the brand of their bike and select it from a dropdown menu, instead of laboriously scrolling through an exhaustive list of brands. This intuitive approach will subsequently narrow down the available bike models to only those produced by the selected brand, creating a streamlined and efficient selection process. The same principle will apply to model series, ensuring that users can easily identify the precise model they own.


(Test mock-ups of UX)


We understand that not all users know this information about their bikes, which is why our system goes the extra mile. We will provide prompts and guidance to help users locate common places on their bikes where crucial information can be found. Additionally, we are implementing a feature that will confirm bike selection with a visual representation, allowing users to verify their choice.


Our commitment to providing an exceptional user experience extends beyond the selection process. We are dedicated to ensuring that once users have chosen their bike, they are presented only with parts and accessories that are fully compatible with their specific model. This removes the noise and confusion that incompatible products can create, simplifying the journey from selection to purchase.


While UX typically focuses on enhancing the experience for end-users, our perspective extends further. We recognize that our platform is implemented by businesses, and we are equally dedicated to making every stage of this process as seamless as possible. Our goal is to offer not only a user-friendly experience but also a hassle-free integration into business operations.


UX is at the heart of our product's design and functionality. It is not just a feature; it's our guiding principle. We are committed to delivering a user experience that is second to none, allowing the world to choose bike parts with confidence.


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